SmartHotel is no longer just about hotels. It’s time for a change that keeps pace with our reality.

We are changing our name to SmartGuest because our product has long been serving much more than just hotels. Our previous name stopped fully reflecting what we do and who we do it for.

Today, we power tens of thousands of apartments, cabins, villas, and guesthouses—properties that never fit under the definition of a "hotel," yet have long been at the very heart of our business, not just an addition to it.

When we started, the name "SmartHotel" was the obvious choice. We had one specific goal: to help hotels communicate smarter with their guests. SMS, WhatsApp, pre-arrival and post-stay communication—things that, in most properties, were still being handled manually, on pieces of paper, or in the front desk staff's heads.

That name perfectly fit our scale back then. We were a small team solving a well-defined problem for a specific niche.

But something changed along the way. We changed.

The point where the name couldn't keep up

At some point, we realized that a growing number of our clients were not hotels in the traditional sense. They were apartment operators managing a dozen or several dozen properties, owners of guesthouses, cabins, or glamping sites. The word "hotel" in the product name sounded to them like something that wasn’t quite built with them in mind. They would ask us directly: "Do you even support apartments, or is it just for hotels?"

That was a clear signal. And it wasn’t the only one.

Concurrently, our product stopped being just "SMS communication for the front desk." We implemented advanced automations and artificial intelligence. Today’s AI can answer a guest's phone call, answer questions about room availability, door codes, or breakfast hours entirely on its own—without a human on the other end. We also expanded our ecosystem of integrations with the tools you use every day—from PMS systems to everything that touches the customer journey from booking to check-out.

In short: we started doing things that had less and less to do with the word "hotel" itself, but had (and have!) everything to do with the single most important word—Guest.

Why SmartGuest?

Because the Guest has always been at the center of everything we do. We don’t build a system just for the front desk or a dry dashboard for the manager. We care about the human being—their questions, their uncertainty in an unfamiliar city, and their need to hear "yes, everything is fine" at 11:00 PM, when no one is picking up the phone at reception anymore.

All of our technology—AI, automations, integrations—exists to ensure that this one, crucial interaction goes perfectly. SmartGuest is a name that finally says this out loud.

It doesn’t limit us to one property type. It doesn’t imply that apartments or guesthouses are a "different" category of clients. It states clearly: we serve the guest, regardless of where they spend the night.

This isn’t just a logo change. It’s a matter of trust

There is another reason for this change—less romantic, but crucial from a business perspective. The messages you send to your guests (online check-in links, entry instructions, confirmations) must be 100% credible. A guest receiving an SMS with a link right before arrival cannot have any doubts about whether the message is secure.

Our new domain - smartguest.com - and a consistent visual identity are steps toward an even higher level of communication security. We are eliminating any room for uncertainty. Higher trust means guests are more likely to click on the links sent to them, rather than ignoring them.

What exactly is changing?

• New domain: We are moving to mysmartguest.com. The old domain will automatically redirect all users to the right place. You don’t need to do anything.

• New website: Faster, clearer, and showcasing the full spectrum of our current capabilities—including features we couldn’t have dreamed of when we started as SmartHotel.

• More secure links for guests: SMS/WhatsApp communication will be sent from a domain that explicitly builds trust with recipients.

• More AI: Further innovations and automations that provide real relief to operational teams. These are not tech gadgets, but everyday working tools.

• New integrations: We are continuously expanding the ecosystem of systems we seamlessly connect with.

What remains unchanged?

Our team, the people you are in contact with, everyday support, and the terms of existing contracts. We are changing the sign outside and shifting into a higher gear. The rest functions exactly as stably as before.

The same direction, just spoken louder

SmartHotel was never truly just about hotels. It was about the people staying in them. It was about making their stay as stress-free as possible and the service fast and responsive (even if advanced AI is behind the instant response today).

SmartGuest is simply a name that finally says it out loud. We are moving forward, and the best innovations are yet to come!